The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can likewise be employed to specify the perfect business, just one where all sections of the firm have been in agreement, stability, and / or physical fitness . In that best firm, all issues with this business meet together. Every aspect (department / role / task / etc.) need to match the other, and together they all do the job to build the total. This means promotion makes the guarantees, and creation / fulfillment keeps the claims, and also the government oversees everything. For example, in the event the marketing department has been designing a pro motion, all of components – that the message, the paper, brand, the typeface, the look, texture texture – should be congruent to maximize the efficacy of the content. To exemplify my purpose, an individual would choose various fonts to market a carnival compared to a mortuary.