The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be used to specify the best business, just one where all of portions of the business are in agreement, harmony, or physical fitness . In this best firm, all facets of the business fit together. Each element (section / function / task / etc.) really should match one other, and with each other they all operate to build the full total. That means promotion makes the promises, creation / satisfaction keeps the claims, and the administration manages all of it. For example, if the marketing section was designing a pro motion, all of aspects – the message, the newspaper, brand, the typeface, the look, feeltexture – ought to be siphoned to make the most of the potency of the message. To illustrate my purpose, an individual could choose distinctive fonts to market a pirate compared to a mortuary.