The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition can also be utilised to define the best firm, one where all of parts of the firm have been accountable for stability, or physical fitness center. For the reason this ideal firm, all facets of this business meet together. Each and every element (section / function / activity / etc.) ought to complement one other, and collectively they all do the job to construct the sum total. That means marketing makes the promises, manufacturing / satisfaction keeps those guarantees, and the administration oversees everything. As an example, if the advertising department has been designing a pro motion, all things – that the message, the paper, brand, the typeface, the appearance, feel, and texture – should be congruent to make the most of the efficacy of the content. To illustrate my point, one could choose unique fonts to publicize a carnival as opposed to a mortuary.