The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may likewise be utilised to specify the best firm, one where all of sections of the business have been accountable for harmony, and / or exercise . For the reason that ideal business, all issues with this business fit together. Each aspect (department / function / task / etc.. ) need to match one other, and together all of them function to construct the full total. This means marketing creates the guarantees, and manufacturing / fulfillment keeps the promises, and also the administration oversees all of it. By way of example, in the event the advertising department has been creating a promotion, all of factors – that the message, the newspaper, emblem, the typeface, the design, feeltexture – ought to be siphoned to maximize the potency of the content. To illustrate my point, an individual could choose different fonts to market a pirate as opposed to a mortuary.