The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be employed to define the ideal firm, one where all regions of the business have been in agreement, stability, and / or exercise . In this ideal industry, all issues with this business meet together. Just about every aspect (section / role / task / etc.. ) must complement the other, and together all of them function to build the total. This means marketing makes the promises, creation / satisfaction keeps those guarantees, and the administration oversees everything. For example, in the event the advertising section was creating a pro motion, all of factors – that the message, the paper, logo, the typeface, the look, texture texture – ought to be siphoned to make the most of the effectiveness of the content. To illustrate my point, an individual would choose unique fonts to publicize a carnival versus a mortuary.