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The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be employed to define the perfect firm, one where all of portions of the business are in agreement, harmony, and / or fitness. For the reason this best business, all issues with this business meet together. Every single component (section / role / activity / etc.. ) ought to match the other, and together they all perform to construct the total. This means promotion creates the guarantees, and generation / fulfillment keeps the claims, and the government manages everything. For example, if the marketing section was developing a promotion, all factors – that the material, the newspaper, emblem, the typeface, the design, texture , and texture – should be congruent to maximize the power of the content. To illustrate my point, one could choose distinctive fonts to market a pirate compared to a mortuary.