The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may likewise be employed to specify the best business, just one where all portions of the business have been accountable for stability, or exercise . For the reason that best business, all facets of the firm meet with each other. Each aspect (department / role / activity / etc.. ) should complement the other, and jointly all of them function to build the total. This means promotion makes the promises, generation / fulfillment keeps those guarantees, and also the government oversees it all. For example, if the advertising department was planning a pro motion, all things – the material, the paper, brand, the typeface, the look, feeltexture – ought to be siphoned to maximize the power of the message. To illustrate my point, an individual could choose distinctive fonts to publicize a carnival as opposed to a mortuary.