The dictionary defines congruity as significance: contract, stability, or fitness.That definition may likewise be used to specify the best business, one where all parts of the firm come accountable for harmony, and / or fitness. For the reason this ideal industry, all facets of this business fit together. Every element (department / function / activity / etc.. ) ought to match one other, and collectively they all function to build the full total. This means marketing makes the promises, manufacturing / satisfaction keeps the guarantees, and also the government oversees everything. As an example, if the marketing section has been designing a promotion, all of factors – the message, the paper, emblem, the typeface, the look, feel, and texture – should be congruent to make the most of the potency of the message. To illustrate my point, an individual would choose different fonts to publicize a circus compared to a mortuary.