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The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can likewise be utilised to specify the ideal firm, just one where all sections of the business come in agreement, harmony, and / or fitnesscenter. In this perfect business, all facets of the business fit with each other. Every single component (section / role / task / etc.. ) must match one other, and collectively all of them work to build the sum total. That means marketing creates the promises, generation / satisfaction keeps those claims, and the government manages all of it. By way of example, in the event the marketing department has been developing a promotion, all of factors – that the material, the newspaper, emblem, the typeface, the appearance, texture , and texture – ought to be siphoned to maximize the efficacy of the message. To illustrate my point, an individual could choose different fonts to market a pirate as opposed to a mortuary.