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The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be utilised to define the best business, just one where all pieces of the firm come in agreement, harmony, and / or exercise . In this perfect industry, all issues with the business meet together. Every component (section / function / task / etc.) must match one other, and collectively they all do the job to construct the sum total. This means promotion creates the guarantees, and production / satisfaction keeps those promises, and also the government manages all of it. For example, if the advertising department has been designing a promotion, all of components – that the message, the paper, emblem, the typeface, the look, texture , and texture – ought to be siphoned to maximize the power of the message. To exemplify my point, one could choose different fonts to market a pirate as opposed to a mortuary.