The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can likewise be used to specify the perfect firm, one where all regions of the business come accountable for harmony, or fitnesscenter. In that perfect business, all issues with this firm meet together. Each and every component (section / role / task / etc.) need to match one other, and with each other all of them function to build the total. This means marketing makes the promises, manufacturing / fulfillment keeps the guarantees, and also the government manages it all. By way of example, in the event the marketing section was creating a promotion, all things – the material, the newspaper, emblem, the typeface, the look, texture , and texture – ought to be siphoned to maximize the potency of the content. To exemplify my purpose, an individual could choose various fonts to market a carnival compared to a mortuary.