The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can likewise be used to define the best firm, one where all regions of the business come accountable for stability, or physical fitness center. In that best business, all issues with this business meet together. Just about every portion (section / function / task / etc.) really should complement the other, and together all of them do the job to construct the full total. This means marketing creates the guarantees, and production / satisfaction keeps those guarantees, and the administration manages everything. As an example, if the marketing department has been designing a promotion, all of things – the message, the newspaper, brand, the typeface, the look, feeltexture – ought to be siphoned to maximize the power of the message. To exemplify my point, an individual could choose various fonts to publicize a pirate as opposed to a mortuary.