The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be used to specify the best firm, just one where all parts of the firm have been accountable for stability, and / or physical fitness center. In this perfect business, all facets of this firm meet with each other. Every single aspect (section / role / task / etc.) really should match one other, and collectively all of them function to construct the total. That means promotion makes the promises, generation / fulfillment keeps those claims, and also the administration manages it all. By way of example, if the advertising department was creating a pro motion, all of factors – the material, the newspaper, brand, the typeface, the appearance, texture texture – should be congruent to maximize the efficacy of the content. To exemplify my point, an individual could choose distinctive fonts to publicize a circus as opposed to a mortuary.