The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can also be used to specify the best firm, one where all regions of the firm are in agreement, stability, and / or fitnesscenter. In that best industry, all issues with the business meet together. Every portion (section / function / task / etc.) must complement one other, and collectively they all function to build the total. This means marketing makes the promises, creation / satisfaction keeps those guarantees, and the government manages everything. By way of example, if the marketing department has been creating a promotion, all aspects – that the message, the newspaper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the potency of the content. To illustrate my purpose, one would choose various fonts to publicize a carnival versus a mortuary.