The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition can likewise be used to specify the perfect business, one where all of sections of the firm are in agreement, harmony, and / or physical fitness center. For the reason that ideal firm, all issues with the firm meet with each other. Each and every portion (department / role / activity / etc.. ) need to complement the other, and collectively all of them work to build the total. That means promotion creates the promises, generation / satisfaction keeps the guarantees, and the government oversees all of it. As an example, if the marketing department has been planning a promotion, all of things – that the material, the newspaper, emblem, the typeface, the design, feeltexture – ought to be siphoned to maximize the power of the content. To illustrate my purpose, one could choose unique fonts to publicize a circus versus a mortuary.