The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can likewise be utilised to specify the best business, one where all sections of the business come in agreement, harmony, and / or physical fitness center. For the reason that ideal firm, all facets of the firm fit with each other. Each component (section / role / task / etc.) ought to complement the other, and together they all do the job to build the total. This means promotion creates the guarantees, and creation / fulfillment keeps those promises, and the government manages everything. As an example, if the advertising section has been creating a pro motion, all elements – that the material, the paper, emblem, the typeface, the appearance, texture , and texture – should be congruent to maximize the potency of the message. To exemplify my point, an individual would choose different fonts to publicize a pirate as opposed to a mortuary.