The dictionary defines congruity as significance: contract, stability, or fitness.That definition may likewise be employed to define the best business, one where all of portions of the business are accountable for stability, and / or physical fitness center. In that perfect firm, all issues with this business fit together. Just about every aspect (department / role / activity / etc.. ) should complement one other, and with each other they all perform to build the full total. That means promotion creates the guarantees, and production / fulfillment keeps those promises, and also the government oversees all of it. For example, in the event the marketing section has been creating a pro motion, all of aspects – that the material, the paper, logo, the typeface, the design, texture , and texture – ought to be siphoned to maximize the effectiveness of the content. To exemplify my point, an individual could choose different fonts to publicize a pirate compared to a mortuary.