The dictionary defines congruity as significance: contract, stability, or fitness.That definition can also be used to define the best business, just one where all regions of the firm come accountable for harmony, or exercise . For the reason that ideal business, all facets of the business fit with each other. Each portion (section / role / task / etc.. ) really should match the other, and with each other they all operate to construct the sum total. That means marketing creates the promises, production / fulfillment keeps the guarantees, and also the government manages everything. As an example, if the advertising section has been creating a pro motion, all of elements – the material, the newspaper, logo, the typeface, the appearance, feel, and texture – ought to be siphoned to maximize the potency of the content. To illustrate my point, an individual could choose different fonts to publicize a carnival compared to a mortuary.