The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be employed to specify the best business, just one where all pieces of the firm have been accountable for stability, or exercise . In that best industry, all issues with the firm fit with each other. Each element (section / function / task / etc.) should complement one other, and jointly they all operate to build the sum total. This means promotion makes the guarantees, and generation / satisfaction keeps those promises, and the administration manages everything. By way of example, in the event the marketing department was developing a pro motion, all of aspects – the message, the newspaper, brand, the typeface, the design, texture texture – should be congruent to make the most of the potency of the message. To illustrate my purpose, one could choose unique fonts to publicize a carnival versus a mortuary.