The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be employed to specify the best firm, just one where all of regions of the firm are in agreement, stability, and / or physical fitness center. For the reason that perfect industry, all facets of the firm meet together. Each and every aspect (section / function / task / etc.) ought to complement one other, and collectively they all work to construct the total. That means marketing creates the promises, manufacturing / satisfaction keeps those claims, and also the government manages it all. For example, in the event the advertising department has been developing a pro motion, all of components – the message, the paper, brand, the typeface, the appearance, feeltexture – should be congruent to make the most of the effectiveness of the content. To exemplify my point, an individual could choose various fonts to publicize a circus vs a mortuary.