The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be utilised to specify the perfect business, one where all sections of the firm are accountable for harmony, or fitnesscenter. In that best firm, all issues with the firm fit with each other. Each component (department / role / task / etc.. ) must complement the other, and with each other they all work to build the total. That means promotion creates the guarantees, and production / fulfillment keeps those claims, and also the government oversees everything. By way of example, if the marketing department was creating a pro motion, all of things – that the material, the newspaper, brand, the typeface, the design, texture texture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my point, an individual would choose unique fonts to publicize a carnival compared to a mortuary.