The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can also be used to specify the perfect business, just one where all portions of the firm come accountable for stability, or fitness. In this ideal business, all issues with the business meet together. Each portion (department / role / activity / etc.) really should complement one other, and jointly all of them work to build the full total. That means marketing creates the promises, manufacturing / fulfillment keeps the claims, and also the government manages everything. For example, in the event the marketing department was planning a promotion, all things – that the material, the newspaper, brand, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the power of the content. To illustrate my purpose, one would choose various fonts to publicize a carnival compared to a mortuary.