The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be utilised to define the best firm, just one where all pieces of the business have been in agreement, harmony, and / or exercise . In that perfect industry, all issues with this firm fit together. Every single aspect (section / role / activity / etc.) ought to match the other, and collectively they all do the job to build the total. This means promotion creates the promises, production / satisfaction keeps the promises, and also the administration manages it all. As an example, in the event the marketing section has been developing a promotion, all things – that the message, the newspaper, brand, the typeface, the appearance, texture texture – ought to be siphoned to make the most of the power of the message. To illustrate my point, one would choose distinctive fonts to market a pirate vs a mortuary.