The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can also be utilised to specify the perfect business, just one where all sections of the firm come accountable for harmony, or fitness. For the reason this ideal industry, all facets of this business fit together. Each and every aspect (section / role / activity / etc.. ) need to complement the other, and with each other all of them function to construct the sum total. This means marketing makes the guarantees, and manufacturing / fulfillment keeps those promises, and also the administration oversees it all. For example, if the marketing department has been designing a pro motion, all of components – that the message, the newspaper, emblem, the typeface, the appearance, texture texture – should be congruent to make the most of the potency of the message. To illustrate my purpose, one would choose distinctive fonts to market a circus vs a mortuary.