The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition can likewise be used to define the best business, one where all sections of the firm have been in agreement, stability, or exercise . For the reason that best business, all facets of the firm meet with each other. Each and every portion (department / function / task / etc.) must match the other, and with each other they all function to build the sum total. This means marketing makes the guarantees, and generation / satisfaction keeps those guarantees, and the administration oversees it all. For example, if the advertising department was creating a promotion, all of components – the message, the paper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the efficacy of the message. To exemplify my point, one could choose distinctive fonts to market a pirate compared to a mortuary.