The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can likewise be employed to define the perfect firm, just one where all of sections of the firm are accountable for harmony, or fitnesscenter. In that best industry, all facets of this business meet with each other. Each and every aspect (section / role / activity / etc.) ought to complement one other, and jointly they all work to construct the full total. That means promotion creates the guarantees, and production / satisfaction keeps the guarantees, and also the government oversees it all. By way of example, in the event the marketing department was designing a promotion, all aspects – that the material, the newspaper, brand, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the efficacy of the content. To exemplify my point, one would choose various fonts to market a carnival as opposed to a mortuary.