The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be used to define the best firm, one where all of regions of the firm come in agreement, stability, or physical fitness . For the reason this ideal industry, all facets of the firm fit together. Just about every aspect (department / role / task / etc.. ) need to match the other, and together all of them work to build the total. That means promotion makes the guarantees, and production / satisfaction keeps those promises, and the administration oversees everything. By way of example, in the event the advertising department has been developing a promotion, all components – the message, the paper, logo, the typeface, the design, feeltexture – ought to be siphoned to make the most of the power of the content. To exemplify my purpose, one could choose distinctive fonts to publicize a carnival versus a mortuary.