The dictionary defines congruity as significance: contract, stability, or fitness.That definition may likewise be used to specify the perfect business, one where all of regions of the business have been in agreement, stability, or exercise center. In that perfect industry, all issues with the business meet with each other. Just about every element (section / function / activity / etc.. ) need to complement one other, and collectively all of them perform to build the full total. This means promotion creates the promises, production / fulfillment keeps those promises, and the government oversees everything. For example, in the event the advertising section has been planning a promotion, all of components – that the message, the newspaper, brand, the typeface, the appearance, texture , and texture – should be congruent to make the most of the power of the content. To exemplify my purpose, one would choose various fonts to publicize a circus vs a mortuary.