The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be used to define the best business, one where all of pieces of the firm come in agreement, stability, and / or physical fitness . In that ideal business, all issues with the business fit together. Just about every component (department / function / task / etc.) should complement one other, and together they all perform to construct the sum total. That means marketing creates the promises, generation / satisfaction keeps the guarantees, and also the government oversees everything. As an example, in the event the advertising department has been creating a promotion, all of aspects – that the message, the paper, emblem, the typeface, the design, texture texture – should be congruent to maximize the potency of the message. To exemplify my purpose, one would choose distinctive fonts to publicize a carnival versus a mortuary.