The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can also be utilised to define the perfect business, just one where all of portions of the business are accountable for harmony, or exercise . For the reason that best firm, all facets of this business meet with each other. Every element (department / function / task / etc.. ) really should match the other, and collectively they all work to build the total. This means promotion makes the guarantees, and generation / satisfaction keeps the claims, and the government manages it all. For example, if the advertising department has been designing a pro motion, all of things – the message, the paper, brand, the typeface, the look, feeltexture – ought to be siphoned to maximize the effectiveness of the message. To exemplify my point, an individual could choose different fonts to publicize a pirate versus a mortuary.