The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can also be used to define the ideal business, just one where all sections of the firm have been accountable for stability, and / or fitnesscenter. In this ideal industry, all facets of this firm fit together. Just about every portion (department / role / activity / etc.. ) should complement one other, and collectively they all perform to build the full total. That means marketing makes the guarantees, and manufacturing / fulfillment keeps the guarantees, and also the government manages it all. By way of example, in the event the advertising department has been creating a pro motion, all factors – the message, the newspaper, brand, the typeface, the appearance, feeltexture – ought to be siphoned to maximize the effectiveness of the content. To exemplify my purpose, one would choose various fonts to publicize a carnival versus a mortuary.