The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can likewise be used to specify the best business, one where all of regions of the firm are accountable for harmony, or exercise center. In that perfect firm, all issues with this business fit together. Each and every portion (section / function / task / etc.. ) must match the other, and collectively they all work to build the sum total. That means promotion makes the guarantees, and production / satisfaction keeps the guarantees, and the government oversees it all. For example, in the event the marketing department has been creating a pro motion, all components – that the message, the newspaper, emblem, the typeface, the look, feeltexture – ought to be siphoned to make the most of the effectiveness of the message. To exemplify my point, one would choose unique fonts to market a carnival as opposed to a mortuary.