The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be utilised to specify the best firm, just one where all of regions of the firm have been in agreement, harmony, or exercise . In this best firm, all facets of this firm fit together. Every single part (department / role / task / etc.. ) really should match one other, and together all of them do the job to construct the sum total. That means marketing makes the guarantees, and manufacturing / satisfaction keeps the promises, and the administration oversees everything. For example, in the event the advertising section was developing a pro motion, all aspects – that the material, the newspaper, brand, the typeface, the look, texture , and texture – ought to be siphoned to maximize the effectiveness of the message. To exemplify my purpose, one could choose distinctive fonts to publicize a carnival as opposed to a mortuary.