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The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be used to specify the best business, just one where all of sections of the firm are accountable for harmony, or physical fitness center. In that perfect industry, all issues with the business fit with each other. Every portion (department / function / activity / etc.. ) really should match one other, and with each other all of them work to build the full total. This means promotion creates the guarantees, and generation / fulfillment keeps those claims, and the administration oversees everything. For example, in the event the marketing section has been creating a promotion, all things – the material, the newspaper, logo, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the effectiveness of the message. To illustrate my purpose, one would choose unique fonts to market a pirate vs a mortuary.