The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may likewise be employed to specify the ideal business, one where all of parts of the business come accountable for harmony, and / or fitnesscenter. For the reason that ideal industry, all issues with this firm meet together. Each and every aspect (section / role / task / etc.. ) really should match one other, and collectively all of them function to build the full total. That means marketing makes the promises, generation / satisfaction keeps the claims, and also the administration oversees everything. By way of example, in the event the marketing section was planning a promotion, all components – the material, the paper, logo, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the efficacy of the message. To illustrate my point, one could choose distinctive fonts to publicize a circus compared to a mortuary.