The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may likewise be employed to specify the ideal firm, one where all of parts of the business have been accountable for harmony, and / or physical fitness center. In this ideal industry, all issues with this firm fit together. Each portion (department / function / task / etc.) really should match one other, and jointly all of them do the job to build the full total. That means marketing creates the guarantees, and production / fulfillment keeps those guarantees, and also the government oversees it all. By way of example, if the marketing section has been designing a promotion, all of factors – the material, the paper, emblem, the typeface, the look, texture texture – should be congruent to make the most of the effectiveness of the message. To illustrate my purpose, an individual would choose various fonts to publicize a circus vs a mortuary.