The dictionary defines congruity as significance: contract, harmony, or fitness.That definition can likewise be employed to define the perfect firm, just one where all portions of the firm come in agreement, stability, and / or fitnesscenter. In that perfect business, all facets of this business meet with each other. Each portion (department / role / activity / etc.) should complement one other, and with each other they all do the job to construct the total. That means promotion creates the promises, generation / fulfillment keeps those guarantees, and also the government manages it all. By way of example, if the marketing section was creating a promotion, all aspects – the message, the paper, logo, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the power of the message. To illustrate my purpose, an individual would choose different fonts to publicize a pirate as opposed to a mortuary.