The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be utilised to define the perfect business, just one where all of sections of the firm have been in agreement, stability, and / or fitnesscenter. In that best firm, all facets of this firm meet together. Just about every portion (department / role / activity / etc.) need to match the other, and collectively all of them work to build the total. This means marketing makes the promises, creation / fulfillment keeps the promises, and also the administration oversees everything. For example, in the event the advertising section was planning a pro motion, all elements – that the material, the paper, brand, the typeface, the appearance, texture texture – should be congruent to make the most of the potency of the message. To exemplify my point, one would choose various fonts to market a circus as opposed to a mortuary.