The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be used to specify the best firm, just one where all of sections of the firm have been in agreement, harmony, and / or fitnesscenter. For the reason that best industry, all facets of this firm fit with each other. Each aspect (department / function / activity / etc.) should complement the other, and jointly they all perform to build the total. This means marketing makes the guarantees, and creation / fulfillment keeps those claims, and also the administration oversees everything. By way of example, in the event the advertising section has been creating a pro motion, all aspects – the message, the paper, logo, the typeface, the design, texture texture – ought to be siphoned to make the most of the effectiveness of the content. To exemplify my point, one would choose different fonts to publicize a circus compared to a mortuary.