The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be employed to specify the best firm, one where all sections of the firm have been in agreement, harmony, or exercise center. For the reason this ideal firm, all facets of this firm meet with each other. Every element (section / function / activity / etc.. ) need to complement one other, and together they all function to construct the total. That means marketing creates the promises, manufacturing / satisfaction keeps the promises, and the administration manages everything. As an example, if the marketing department was creating a pro motion, all components – that the message, the paper, emblem, the typeface, the look, feeltexture – ought to be siphoned to make the most of the efficacy of the message. To exemplify my purpose, an individual would choose distinctive fonts to market a carnival as opposed to a mortuary.