The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition can also be utilised to specify the ideal business, just one where all sections of the firm have been in agreement, harmony, or fitnesscenter. In this best business, all issues with the firm meet together. Each aspect (department / function / activity / etc.. ) really should complement the other, and together all of them work to construct the sum total. This means marketing creates the promises, generation / fulfillment keeps the guarantees, and also the administration oversees all of it. For example, in the event the marketing section has been designing a promotion, all of aspects – the message, the newspaper, logo, the typeface, the look, feel, and texture – ought to be siphoned to make the most of the potency of the content. To exemplify my point, an individual could choose distinctive fonts to publicize a carnival as opposed to a mortuary.