The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be used to define the perfect firm, just one where all regions of the firm are accountable for stability, and / or physical fitness . For the reason this ideal industry, all issues with this firm meet with each other. Each component (section / role / activity / etc.. ) ought to complement the other, and together all of them do the job to construct the sum total. This means marketing makes the guarantees, and manufacturing / satisfaction keeps those guarantees, and also the government manages everything. As an example, in the event the advertising section has been designing a promotion, all components – that the message, the paper, emblem, the typeface, the appearance, texture texture – ought to be siphoned to make the most of the efficacy of the message. To exemplify my point, one could choose various fonts to publicize a carnival compared to a mortuary.