The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be employed to specify the perfect firm, just one where all of pieces of the business have been accountable for stability, or physical fitness center. In that best firm, all facets of the firm meet with each other. Every aspect (department / function / task / etc.. ) need to match one other, and with each other they all do the job to build the full total. That means promotion creates the guarantees, and generation / fulfillment keeps those promises, and the government oversees it all. As an example, in the event the advertising department has been developing a pro motion, all of factors – the material, the newspaper, emblem, the typeface, the look, texture , and texture – should be congruent to maximize the potency of the content. To exemplify my point, an individual could choose unique fonts to publicize a circus as opposed to a mortuary.