The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can likewise be utilised to define the ideal business, one where all parts of the firm are in agreement, harmony, or exercise center. In that perfect industry, all facets of the business meet together. Every single portion (section / role / task / etc.) must match the other, and with each other all of them do the job to construct the sum total. That means promotion creates the guarantees, and manufacturing / satisfaction keeps the claims, and the administration manages all of it. For example, in the event the marketing department has been creating a pro motion, all of aspects – that the message, the paper, emblem, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the potency of the content. To illustrate my point, one could choose different fonts to publicize a circus compared to a mortuary.