The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be used to define the ideal firm, just one where all of portions of the business come accountable for harmony, or physical fitness center. In that ideal industry, all issues with the firm fit together. Every part (department / function / activity / etc.) should complement one other, and collectively all of them do the job to build the full total. That means marketing makes the promises, creation / satisfaction keeps those claims, and also the government manages everything. For example, in the event the marketing department has been planning a pro motion, all of things – that the message, the paper, brand, the typeface, the look, feeltexture – should be congruent to maximize the potency of the content. To illustrate my point, one could choose different fonts to publicize a carnival vs a mortuary.