The dictionary defines congruity as significance: contract, stability, or fitness.That definition may likewise be employed to specify the perfect firm, just one where all portions of the firm come accountable for stability, and / or fitness. In this perfect industry, all facets of this firm meet with each other. Just about every component (department / function / activity / etc.. ) must match one other, and with each other they all perform to construct the sum total. That means marketing creates the guarantees, and generation / satisfaction keeps those guarantees, and the government oversees everything. By way of example, if the advertising department has been creating a pro motion, all of elements – the material, the newspaper, brand, the typeface, the design, feeltexture – ought to be siphoned to maximize the effectiveness of the content. To illustrate my point, one could choose different fonts to market a circus compared to a mortuary.