The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be employed to specify the ideal firm, just one where all of pieces of the firm come accountable for stability, and / or physical fitness . In that best industry, all facets of the business meet together. Every component (department / role / task / etc.. ) need to complement one other, and jointly all of them do the job to build the total. This means promotion makes the promises, creation / satisfaction keeps those promises, and also the government manages all of it. As an example, in the event the marketing section was creating a pro motion, all things – that the material, the newspaper, emblem, the typeface, the look, feeltexture – should be congruent to make the most of the efficacy of the content. To illustrate my purpose, an individual could choose unique fonts to market a pirate compared to a mortuary.