The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may also be employed to specify the best business, just one where all pieces of the business are in agreement, harmony, or fitnesscenter. For the reason that perfect business, all facets of the firm fit with each other. Every single element (department / role / task / etc.) really should match the other, and with each other they all work to build the full total. That means promotion creates the promises, production / fulfillment keeps the claims, and the administration manages it all. By way of example, if the marketing section was planning a promotion, all components – the message, the paper, emblem, the typeface, the look, texture , and texture – should be congruent to maximize the effectiveness of the content. To illustrate my purpose, an individual could choose unique fonts to market a carnival versus a mortuary.