The dictionary defines congruity as significance: agreement, stability, or fitness.That definition can also be utilised to specify the perfect business, one where all parts of the firm have been accountable for stability, or exercise . For the reason this ideal business, all issues with this business fit together. Every single part (section / role / activity / etc.. ) must complement the other, and jointly all of them operate to construct the total. That means marketing makes the guarantees, and manufacturing / fulfillment keeps those guarantees, and also the government oversees it all. By way of example, if the advertising section was planning a promotion, all of elements – that the material, the newspaper, emblem, the typeface, the design, texture , and texture – should be congruent to make the most of the efficacy of the content. To illustrate my point, an individual would choose unique fonts to publicize a carnival versus a mortuary.