The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may likewise be used to define the ideal firm, one where all of parts of the firm are accountable for stability, and / or exercise center. In that best business, all facets of this firm fit with each other. Each and every portion (department / role / task / etc.. ) must complement the other, and together all of them do the job to construct the sum total. This means marketing makes the guarantees, and creation / fulfillment keeps the claims, and also the administration manages all of it. For example, in the event the marketing section has been creating a pro motion, all elements – the material, the newspaper, emblem, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the effectiveness of the content. To exemplify my point, an individual would choose various fonts to publicize a pirate as opposed to a mortuary.